“For international branded attractions to truly resonate in China, there needs to be localization that allows Chinese guests to experience and understand the Western stories through an Eastern cultural lens,“ he said. “The Harry Potter storylines should remain pure, but other facilities can fuse Chinese philosophy and storytelling traditions.“

　　Once officially opened, the studio tour will not just fulfill the dreams of Chinese fans of Harry Potter, but is also expected to attract tourists from South Korea, Southeast Asia and other regions to Shanghai, further boosting the inbound tourism market, he added.