To manage visitor flow, the attraction will implement a reservation system requiring advance booking for both dates and specific time slots, said Zheng, noting that the park anticipates welcoming approximately 2 million visitors in the first year.

　　“Harry Potter's multigenerational appeal means the Shanghai tour should draw a wide range of fans from teenagers all the way up to adults in their 50s,“ Zheng said. “We envision visitors coming from across China and even Southeast Asia.“

　　The original Jinjiang Action Park opened in 1984 as Shanghai's first major theme park.

　　“Jinjiang Action Park was a beloved childhood memory for many locals growing up in Shanghai,“ said Lu Ping, a local born in the 1980s. “Although the park has experienced several revamps, it was less attractive than before. Bringing a Harry Potter attraction here is a way to rejuvenate this space.“

　　Lin Huanjie, director of the Shanghai-based Institute for Theme Park Studies in China, said that introducing an international brand like Harry Potter is a smart move, which will activate Jinjiang Action Park's brand value and release new consumer vitality.

　　“Shanghai is an ideal landing spot given its status as a global city with a booming tourism market and appetite for high-quality themed entertainment,“ he added.

　　Lin said that the Shanghai tour differentiates itself from Universal Beijing Resort's Harry Potter-themed land by providing an immersive studio experience focused on the filmmaking process.

　　And, he said he expects that it would include Chinese cultural elements.