A traveler takes photos at the Yuyuan shopping center in Shanghai. [Photo/Xinhua]

　　Shanghai unveiled an extensive calendar of shopping festivals and consumer events for 2025 on Friday, aimed at boosting consumption and strengthening its position as a global consumption hub.

　　The year-round program will kick off with the First in Shanghai global promotion in spring, followed by the Double Five shopping festival, Shanghai Summer international consumption season and various themed events throughout the year, according to Liu Min, deputy director of Shanghai Municipal Commission of Commerce.

　　Shanghai will leverage its substantial market size and rich consumption scenarios to promote service consumption, foreign consumption, new consumption and more, Liu said.

　　The First in Shanghai global promotion series, scheduled to commence in March, will feature three major consumer goods exhibitions, three events dedicated to product premieres, and numerous brand activities.

　　Headlining the exhibitions are the Appliances & Electronics World Expo, Shanghai International Automobile Industry Exhibition and the China Beauty Expo. Over 1,000 domestic and international brands will participate in AWE 2025, with nearly 100 product launches, according to Song Yiwen, deputy director of the Shanghai Electronic Commerce Promotion Center.

　　Alongside these exhibitions, three dedicated events will spotlight brand premieres, including the 2025 Shanghai Fashion Week Autumn/Winter, which will feature nearly 100 debut shows, Song added.