The city's Double Five shopping festival will target major retail categories including apparel, cosmetics, jewelry and leather goods, offering promotions and discounts across major commercial districts, said Li Hongtao, deputy head of the commerce division of Shanghai Municipal Commission of Commerce.

　　The festival will also debut five new flagship events, including an animation and gaming carnival, a senior lifestyle festival, an international cruise festival and a household goods trade-in festival, while elevating traditional activities, said Li.

　　In addition to traditional flagship events like the Shanghai International Electronic Music Festival, this year's Shanghai Summer international consumption season will introduce new events like the LEGO Festival of Play, an international animation and game carnival, and the 2025 World Rowing Championships Shanghai, said Wang Jiayi, deputy head of commerce division of Shanghai Municipal Commission of Commerce.

　　The season will also offer specialized tourism products, such as multiday tours along the Yangtze River Delta railways, experiences focusing on Chinese cuisine and traditional cultures, Shanghai Pass cards granting access to multiple attractions, and free half-day tours for international transfer passengers.

　　“With China's international flights recovering and visa-free arrangements expanding, we're optimizing our offering for more global visitors,“ explained Wang.

　　“These initiatives represent a comprehensive approach to stimulating consumption through policy support, supply-side innovation and consumer incentives,“ Liu emphasized. “We aim to create a high-level consumption pattern that combines demand-pull with supply-created demand.“