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乐陵出圈记丨德州“唐人街”:影视+文旅合成大流量

2025-03-01 05:56   海报新闻

  The “Dream Destination“ for Numerous Film and TV Crews: The Dual Advantages of Low Cost and High Efficiency

  Laoling boasts a unique geographical advantage, located just 289 kilometers from Beijing with a driving distance of only 3 hours. Given that approximately 80% of China's film and TV companies are concentrated in Beijing, this proximity allows main creative teams and actors to shoot in Dezhou and return on the same day, significantly reducing production costs for film crews.

  The appeal of Laoling Film and Television City to numerous film crews is inseparable from its unique planning and service model. Xu Tianrui, from the marketing center of Laoling Film and Television City, said: “The scenes built for the movie 'Detective Chinatown 1900' are highly versatile and can be directly reused by subsequent crews, avoiding the exorbitant costs of repeatedly constructing new sets.“ This “multi-purpose set“ design philosophy enhances the utilization efficiency of set resources. Additionally, the “concierge-style production assistance services“ provided by the film city offer comprehensive support for crews in terms of food, accommodation, and transportation, further reducing additional expenses.

  影视IP带动文旅流量:从“打卡地”到“沉浸式体验”

  在千年枣林晨跑偶遇周润发,打卡杨紫同款长安西市花店,乐陵通过影视IP给游客带来的惊喜满满。随着《唐探1900》和《国色芳华》的热播,乐陵影视城迅速成为游客的打卡胜地。2025年春节期间,乐陵影视城推出“跟唐探・贺岁游”活动,带动周边景区景点、商圈接待游客近70万人次,实现综合收入超700万元。

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