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乐陵出圈记丨德州“唐人街”:影视+文旅合成大流量

2025-03-01 05:56   海报新闻

  乐陵影视城的建设与发展,是乐陵市“文旅兴市”战略的生动实践。影视城建设启动后,乐陵市相继出台《乐陵市“影视名城”建设实施方案》等文件,提供全方位配套服务,统筹推进影视文旅产业高质量发展。

  在“文旅兴市”战略的引领下,乐陵影视城在“客流”变“客留”上下足功夫。丰富的沉浸式体验和多元化的消费场景,则让游客从“一日游”转变为“多日游”。游客在白天打卡影视场景、参与互动活动,在夜晚欣赏灯光秀、烟花表演,这种全方位的文旅体验,带动了游客在餐饮、住宿、购物等的二次消费,真正实现了“引得来、留得住、玩得好”的目标。乐陵影视城徐恬睿表示,预计2025年双园区正式开业后,影视城全年客流量将突破200万人次,实现旅游综合收入突破4.5亿元。

  “Cultural Tourism Revitalization“ Strategy: Turning “Foot Traffic“ into “Loyal Patrons“ to Create a New High Ground for Film and TV Tourism

  The construction and development of Laoling Film and Television City are a vivid example of Laoling's “Cultural Tourism Revitalization“ strategy. Since the launch of the film city project, the city has successively issued documents such as the “Implementation Plan for the Construction of a 'Film-Famous City' in Laoling,“ providing comprehensive supporting services to promote the high-quality development of the film and TV tourism industry.

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