The guideline noted that China plans to build internationally renowned outdoor sports destinations with well-equipped facilities and high-quality services, and China aims to organize different kinds of sporting events and competitions at such venues.

　　China also plans to organize more national and mass-market sporting competitions and strengthen international cooperation in organizing such events, the guideline said.

　　“With favorable national policies and the continuous building of outdoor sports facilities, the number of outdoor sports participants is expected to continuously grow and the sector is foreseen to embrace a golden period of growth,“ Zheng of LeadLeo said.

　　He added that in the next few years, more domestic outdoor sports brands are expected to gradually enter the mid- to high-end market, and consumers' recognition of domestic brands is foreseen to increase. Besides, the mergers and acquisitions of overseas brands by top Chinese companies will drive further changes in the competitive landscape.

　　China's outdoor sports sector has been growing rapidly. From 2018 to 2022, the compound annual growth rate of the sector reached 27.1 percent, according to LeadLeo.

　　In the past few years, the outdoor sports sector has gradually transformed from a niche sector to a sector that covers all kinds of consumers. Participants have shifted from pursuing professionalism and excitement to pursuing socializing and relaxation, and from challenging and conquering nature to enjoying nature, said LeadLeo.

　　For instance, fishing, traditionally an outdoor sport favored by middle-aged and the elderly, has increasingly attracted the attention of young people, as they regard it as a way of getting close to nature and relaxing.