Shangdao Fishing Line Co Ltd, a Jinhua, Zhejiang province-based fishing line maker, said it has seen growing sales revenue in the past year, fueled by a growing interest in fishing from more people at home and abroad.

　　During the one-year period until February, sales of Shangdao Fishing Line jumped over 120 percent year-on-year, and it has seen demand from every region of the country, including those in inland areas. In particular, the order volume of fishing lines from coastal areas such as Zhejiang, Jiangsu, Fujian and Guangdong provinces has been higher, it said.

　　“The market of fishing gear is constantly expanding and becoming more competitive, as more people are venturing outdoors for leisure and entertainment, and the sport has become more popular among young people, driven by the promotion of some online celebrities,“ said He Yudi, general manager of Shangdao Fishing Line.

　　“For consumers who purchased fishing line products online, those who were aged between 30 and 45 accounted for 40 percent of the total, and most of them are male. There are also a considerable number of female buyers, while many bought the products as gifts for their fathers and partners,“ He said.

　　He added that the company has been upgrading the materials it used, and added sensors to the development of fishing lines to help better discover fishing mines. The company also cooperates with Wenzhou University to apply more new technologies into the development of the products.

　　In addition, Shangdao Fishing Line has been constantly expanding its overseas markets by exporting products to Southeast Asia, North America and Europe. Sales have been rosy in countries such as Malaysia, South Korea, Vietnam, Saudi Arabia and Canada, it said.