Historically, hotels were seen as mere pit stops during travel, primarily offering accommodation. However, this perception is gradually changing in China as a number of resort hotels and unique homestays become key destinations for Chinese tourists.

　　For many vacationers, the initial motivation to travel now is to experience these hotels' comprehensive services. “Compared to the special forces-style travel, I prefer finding a comfortable hotel for a vacation,“ said a white-collar worker from Shanghai surnamed Ni.

　　As reported by TTG China, an industry publication, Chinese consumers' vacation demands are evolving toward quality, diversity, and hassle-free experiences, noted Andrew Xu Bingbin, co-president of Fosun Tourism Group and CEO of Club Med China.

　　Xu said that this is particularly evident among travelers with children, who seek worry-free child outings and pursue educational and entertaining experiences for their kids.

　　In addition, with the acceleration of life's pace, short-term breaks between busy urban routines have gradually become indispensable for many Chinese parents, helping them to balance work and life better, rejuvenate energy, and discover new joys of life.

　　A 2024 report released by the China Tourism Academy showed that weekend tourists accounted for more than 41 percent of the annual tourist flow in China, indicating the prosperous development of the weekend leisure tourism market.

　　Xu believed that today's travelers are no longer limited to long-distance trips or annual vacations. Instead, they are increasingly inclined to seek short, frequent breaks within their busy schedules.