Figures from Meituan, one of China's leading e-commerce platforms for services, indicated that the proportion of family travelers in major tourism scenarios in China had been steadily rising and reached 18.2 percent in the first half of 2024, a 6.4 percent increase compared to the same period in the previous year.

　　Seizing this trend, authorities are making efforts to stimulate China's tourism consumption by developing new growth points like family travel and entertainment.

　　According to a statement issued by China's State Council in January, hotels and homestays in the country are encouraged to introduce high-quality family rooms and children's rooms and to develop family-friendly resorts.

　　By offering tailored amenities and services, the hospitality industry can play a pivotal role in supporting family travel and enhancing overall satisfaction, noted the statement.

　　“Young parents nowadays are all about keeping things chill when it comes to spending time with their kids. Family-friendly hotels packed with fun facilities and activities are the best choice,“ said the father Li.