Tibetan specialties are being sold via livestreaming at the 5th China Xizang Tourism and Culture Expo in Lhasa, capital of southwest China's Xizang Autonomous Region, June 18, 2023. (Xinhua/Jigme Dorje)

　　LHASA, June 4 (Xinhua) -- In southwest China's Xizang Autonomous Region, a county perched at an altitude of 3,800 meters is embracing the digital era through livestreaming.

　　Tashi Lhamo, a 34-year-old resident of Qonggyai County, held up her phone and greeted her audience: “I just got back from the farm. Please give me lots of likes today.“ With ease, she promoted local products to her livestream viewers, a scene that has become increasingly common in this once-isolated highland.

　　Thanks to the completion of a large-scale telecom network upgrade, internet coverage has become increasingly more stable, prompting many villagers to jump on the e-commerce bandwagon. A simple smartphone now connects the area with the outside world.

　　As the county's most popular influencer, Tashi Lhamo has around 4 million followers across Chinese video-sharing platforms. Through her livestreams, she helps villagers sell local specialties like butter and tsamba -- the most popular staple food in Xizang -- to customers nationwide, generating an annual income of more than 1 million yuan (about 139,109 U.S. dollars).

　　Across Xizang, e-commerce is gaining momentum as the regional government seeks to promote high-quality development of the sector through measures including supportive policies, online vouchers, e-commerce bases and livestreaming competitions.