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Behind Labubu craze: China’s rise as global IP powerhouse

2025-06-22 22:25   Xinhua

  In the AI domain, China has made holistic advancements in AI development, fostering a thriving AI industrial ecosystem. The country now hosts over 400 “little giant“ firms -- specialized small and medium-sized enterprises that excel in niche AI markets, including AI innovator DeepSeek.

  The vibrant growth of creative Chinese IPs has been driven by China's booming domestic cultural consumption and a solid industrial manufacturing foundation. As China shifts from mass production to smart, high-end manufacturing, the fusion of aesthetics and craftsmanship is driving the country's manufacturing sector to move up the global value chain.

  In 2024, China's per-capita expenditure on education, culture, and entertainment registered 3,189 yuan, marking a 9.8-percent increase and accounting for 11.3 percent of total per-capita consumption spending, according to the National Bureau of Statistics. The continuously expanding cultural consumption market is emerging as a robust engine driving the development of China's IP industry.

  INJECTING VITALITY INTO TRADITIONAL INDUSTRIES

  At Yiwu International Trade Market, buyers carrying black plastic bags walk from one booth to another asking “do you have dresses for Labubu?“ The global frenzy for this tiny creature has offered business opportunities for China's “world supermarket“.

  In Zhu Hui's store, one could not only find shirts, trousers and skirts for Labubu, but also accessories like glasses and hats. “Our dresses are sold at seven to 15 yuan a piece, while the accessories are one or two yuan each,“ she said.

  Zhu's store opened only half a month ago, with number of orders increasing quickly. “At first we received orders for dozens or several hundred pieces a day, but now it is more than 10,000 pieces,“ she said. Zhu has about 50 workers in her factory, all of whom are working overtime recently.

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