Inspired by Labubu, other toy producers also tried to make their products more attractive.

　　Sun Lijuan is manager of the Yiwu Hongsheng Toys Factory, which exports dolls to more than 80 countries and regions in South America, Middle East, Central Asia, Europe and Africa.

　　“Our dolls can talk, sing and tell stories,“ she said. Recently they are applying AI technology to create products to meet different needs of consumers.

　　Sun told Xinhua that in recent years, they had witnessed the development of new technology which has empowered their business and helped them avoid homogeneous competition. Their toy factory was founded 13 years ago, but in recent years its turnover has been growing steadily.

　　“The greatest potential for future IP to go global lies in the continuous development of content and its deep integration with technology,“ said Wang Ruotong. “With the maturation of technologies such as AI and virtual reality, the presentation of IP is going towards immersive and interactive experience.“

　　“China has a solid foundation in manufacturing,“ she continued. “Therefore, the popularity of Labubu this time brought a huge development opportunity to this industry. I'm sure that in the future there will be more Labubus emerging.“