“Here, food keeps history alive, the restaurant is an immersive theater, and dining becomes a journey through time,“ said Yang Zi, founder of the restaurant. His fusion of culture and cuisine creates experiential social hubs that elevate dining through storytelling.

　　Searches for such immersive dining experiences surged nearly 275 percent year on year in the first quarter of 2025, according to data from Chinese e-commerce platform Meituan.

　　Yang added that reservations, released online two weeks in advance, sell out quickly. During the summer holiday season, demand has surged from locals, culture enthusiasts, and a growing number of international visitors.

　　When explaining the reason why consumers are willing to spend over 500 yuan per person for a “cultural“ meal, Yang told Xinhua that the concept of ritual, or “li,“ courses through China's culinary DNA.

　　“There's a deep-seated appreciation for ceremony, poetry, music and cultural heritage that resonates with people. We're opening a door, sparking curiosity, and hoping every guest leaves appreciating the beauty of Chinese culture,“ Yang said.

　　This desire for cultural engagement is widespread. A survey by the China Tourism Academy found that nearly 80 percent of tourists actively seek out cultural experiences during their travels.

　　The fusion of heritage and contemporary economic life also extends to craft revival. At the Qiong Kiln National Archaeological Site Park in Chengdu, visitors are captivated by ceramics inspired by classic Qiong Kiln shapes and glazes, yet reimagined with modern aesthetics.

　　The appeal is strong. During a single livestream event in May, innovative pieces such as the begonia-flower-shaped lidded bowl and begonia-flower-shaped wine set generated online sales of 2 million yuan overnight, while also boosting offline sales by 500,000 sets.