Visitors communicate with Chinese exhibitors at the China Brand Fair in Budapest, Hungary, June 26, 2025. The China Brand Fair 2025 kicked off here on Thursday, bringing together over 270 companies from 17 Chinese provinces and municipalities. Since its inception in 2015, the China Brand Fair has been held seven times in Hungary. The 2025 edition features 10,000 square meters of exhibition space and products spanning electronics, machinery, building materials, fitness equipment, textiles, daily goods, and food items. (Photo by Sandor Bankuti/Xinhua)

　　BUDAPEST, June 26 (Xinhua) -- The China Brand Fair 2025 kicked off here on Thursday, bringing together over 270 companies from 17 Chinese provinces and municipalities.

　　Janos Latorcai, deputy speaker of the Hungarian National Assembly, highlighted the fair's strategic significance in his opening remarks. “China has become Hungary's most important trading partner outside Europe and, at the same time, the most important source of foreign investment in our country,“ he said.

　　“Whether in technological innovation, sustainable development, infrastructure, energy, or education, the potential for cooperation is virtually limitless,“ he added.

　　Erno Peto, president of the Hungarian-Chinese Chamber of Economy, reflected on the event's growth. “From the very beginning, the fair has aimed to build a bridge between businesses in China and Central and Eastern European countries (CEEC), and to promote trade and economic cooperation.“

　　He underscored the rapid rise in bilateral trade, stating that “economic relations between China and the CEE region, including Hungary, have developed successfully and at a much more dynamic pace than before.“