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Finding each other through the algorithm: one year as a ‘local’ on China’s social media

2026-01-28 14:22   环球时报网英文版

  

  

  Screenshots of different American netizens sharing their life moments on Xiaohongshu, a Chinese social media platform

  Editor"s Note:

  Many American users who initially joined Xiaohongshu, a Chinese app for sharing daily life, a year ago following a looming TikTok ban - often referred to as "TikTok refugees" - have become what they now call "Xiaohongshu locals." Netizens from China and the US have used the Chinese social media platform over the past year as an unexpected meeting ground, connecting through family photos, pet videos, and glimpses of ordinary life. Many US users, encountering these fragments of everyday Chinese life for the first time, have started learning about Chinese food and customs.

  These fragmented posts, carried across digital networks, have fostered closer people-to-people interactions between the two countries. Over time, these interactions have moved beyond curiosity, evolving into understanding, connection, and mutual recognition, producing many heartwarming stories. The Global Times invited three American "Xiaohongshu locals" to share their stories and views.

  Joseph Noble, an American content creator on social media

  During a period of uncertainty around TikTok in the US, many creators began to explore different platforms. I saw Xiaohongshu being mentioned frequently and decided to join out of curiosity, but I stayed because I enjoyed the creativity, positivity, and cultural exchange with Chinese netizens.

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