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Novel coffee experiences brew new, elevated tourism trends in SW China

2026-02-11 16:47   Xinhua

  A coach performs via ferrata climb at a cliff caf in Libo County, southwest China"s Guizhou Province, July 11, 2024. (Xinhua/Wu Si)

  GUIYANG, Feb. 5 (Xinhua) -- Suspended on a cliff face over 200 meters high, a caf in the dense forests of Libo County, southwest China"s Guizhou Province, serves premium coffee with a dash of vertigo, but only for those brave enough to make the climb.

  With the forest canopy far below and the metallic clink of carabiners on steel cables ringing in her ears, a coffee enthusiast surnamed Li, from the provincial capital city Guiyang, finally reached the caf"s wooden platform after a grueling 30-minute via ferrata climb.

  Sitting with her feet dangling over the edge, she took a sip of her coffee and gazed out at the endless sea of green karst peaks. "I never imagined I"d be sipping coffee in a place like this," said Li, who made a special trip just for this experience.

  The cliff-side caf is the brainchild of Ren Peng, an outdoor sports enthusiast who previously worked in traditional tourism. He launched the project after realizing that travelers today are no longer satisfied with passive sightseeing, but instead crave novel, immersive adventures.

  "People usually associate coffee with sitting quietly in a cozy room. We wanted to offer something unconventional and turn it into an adventure," Ren explained. The caf was designed and built to blend seamlessly into the cliff"s natural terrain, ensuring safety while allowing tourists to immerse themselves in nature.

  Since opening in 2019, the caf has evolved from a niche spot for a few climbers to a viral sensation. With upgraded amenities, it can now seat 25 people at a time and serves up to 150 guests daily. During the National Day holiday in 2025, visitor numbers surged 40 percent year on year to more than 800.

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