The Guangzhou airport was not the only place usinghanfuto provide travelers with an immersive experience into traditional Chinese culture. Similar efforts helped destinations increase their attractiveness to travelers and demonstrated the growing intrigue in Chinese culture both at home and abroad.

　　Xitang ancient town in East China's Zhejiang province staged traditional Chinese boat weddings during the holiday, with performers wearinghanfuwedding attire.

　　On the night of Feb 17, the first day of the Chinese New Year, a spectacular Tang Dynasty-style (618-907)hanfuperformance at the Huaqing Palace in Xi'an, Shaanxi province, attracted numerous tourists. Performers dressed as Yang Yuhuan, a famous Tang consort, and Emperor Xuanzong of Tang worehanfu, treating tourists to a colorful show.

　　"Both Spring Festival andhanfuare essences of traditional Chinese culture, and wearinghanfuperfectly suits the festive mood of the festival," said Qi Chunguang, vice-president of travel portal Tuniu, who was impressed by thehanfushows at Guangzhou airport and other scenic spots during the holiday.

　　"The airport staff wearinghanfuwhile serving passengers were like scenic views on the go for tourists during the Spring Festival holiday.Hanfushows and other performances combining traditional Chinese culture, like temple fairs and lion dances at scenic spots, are also effective ways to attract tourists, promote Chinese culture, and enhance destinations' reputations," he said.

　　Zhang Jinshan, a researcher at Beijing Union University's tourism planning and development research institute, said the use ofhanfuas workwear at Guangzhou airport is an innovative measure to grab public attention, which can help attract interest from both domestic and international tourists.