He also noted the popularity ofhanfuat scenic spots and in the travel photo shoot industry, which he said is a way to pursue a more immersive experience of local culture and history.

　　"The popularity ofhanfuand traditional Chinese clothes is of great importance to showcase traditional culture and boost people's cultural confidence," he said.

　　Data analysis agency iiMedia Research previously released a report indicating that China'shanfumarket is projected to reach about 24.2 billion yuan ($3.5 billion) by 2027. Back in 2023, the market was valued at about 14.5 billion yuan.

　　Wang NasiandLi Qianyacontributed to this story.