After the Spring Festival holiday, Shandong has gone all out to advance project construction, investment promotion and foreign trade across the province. Striving to be capable, competent, and creative, the province is forging ahead with drive and determination.

　　亮眼开局·全力释放消费潜能

　　2026年马年春节，山东积极开展丰富多彩的“迎新春、促消费”活动，促进绿色、智能、服务消费，齐鲁大地消费市场交出了一份热气腾腾的亮眼答卷。

　　Promising Start·Fully Unleashing Consumption Potential

　　During the 2026 Year of the Horse Spring Festival, Shandong launched a rich variety of "Welcome the New Year, Boost Consumption" activities to promote green, smart and service-oriented consumption. The consumer market across Shandong has delivered a vibrant and impressive performance.

　　文化出圈·软实力变硬支撑

　　春节期间，山东各级非遗主管部门围绕“非物质文化遗产月”，统筹联动、多点发力，丰富了假日文旅产品供给，提振了文旅消费，助力广大群众度过了一个欢乐祥和多彩的春节。

　　Cultural Breakthrough·Soft Power Turns into Hard Support

　　During the Spring Festival, competent departments of intangible cultural heritage at all levels in Shandong, focusing on the "Intangible Cultural Heritage Month", coordinated and linked up with multiple efforts to enrich the supply of holiday cultural and tourism products, boost cultural and tourism consumption, and help the broad masses spend a joyful, peaceful and colorful Spring Festival.