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From Fudan University graduate to ‘bridge’ between China and Denmark, Simon Lichtenberg shows how a foreign businessperson builds success in China

2026-03-11 16:52   环球时报网英文版

  Lujiazui Photo:VCG

  "Seeing China"s planning in emerging fields such as energy, artificial intelligence (AI), microchips and robotics, I cannot help but feel both excited and full of expectations. These are not only China"s future, but also new opportunities for global businesses," said Danish entrepreneur Simon Lichtenberg in an interview with the Global Times during this year"s two sessions. Lichtenberg is also All China Founding Chairman of the Danish Chamber of Commerce in China.

  Having lived in Shanghai for more than 30 years, he pays close attention to China"s development direction, particularly emerging industries that could bring new opportunities for businesses.

  In a phone interview with the Global Times, Lichtenberg said he was preparing to fly to Los Angeles for a business trip, maintaining a packed schedule. Behind this busy business routine lies his strong confidence in China"s development. With a deep understanding of the opportunities China offers, he recalled the moment in May last year when he received a reply letter from Chinese President Xi Jinping.

  As 2025 marks the 75th anniversary of diplomatic relations between Denmark and China, Lichtenberg wrote two letters to President Xi in April -one on behalf of the chamber and another for himself, according to the Xinhua News Agency.

  President Xi has replied to a letter to him as the founder of the Danish Chamber of Commerce in China, encouraging the chamber and its member enterprises to make new contributions to enhancing China-Denmark and China-Europe friendship and deepening mutually beneficial cooperation, Xinhua reported.

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