At the same time, he has noticed that some Western countries often rely on trade barriers to protect their markets, which he sees as "short-sighted" because Chinese companies will eventually produce elsewhere. He emphasizes that a more sustainable approach is cooperation and mutual learning, achieving win-win outcomes through exchange and shared experience.

　　Lichtenberg embodies this approach in practice. Beyond his role as an entrepreneur, he has long worked to promote economic and trade exchanges between China and Denmark, and even between China and Europe. As the head of the Danish Chamber of Commerce in China, he conveys the needs of Danish businesses in China to the Chinese government, while also helping attract more Danish investment to China. Since 2023, he has submitted recommendations to various levels of government for improving the business environment for four consecutive years. "Each time we receive timely feedback, and many suggestions are adopted," he said.

　　Having lived in Shanghai for more than three decades, Lichtenberg has become an "integral part of the city." He was among the first foreigners to receive China"s Five-Star Card - Foreign Permanent Resident ID Card. Over the years, for his contributions to Shanghai"s development and international exchanges, he was recognized with the Shanghai Magnolia Silver Award in 2006 and the Magnolia Gold Award in 2019. In 2025, he was awarded the title of Honorary Citizen of Shanghai in recognition of his 33 years of unwavering commitment to fostering business collaboration and cultural exchanges between China and Europe.

　　Looking back on these years of living and working in China, the Danish business representative has always believed that China is not only an important market for business development but also a key platform connecting the world.