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Spring flavors, delicacies drive a booming consumption trend

2026-03-30 10:39   环球时报网英文版

  As the Qingming Festival approaches, a long queue of customers forms outside the main store of Wangjiasha on West Nanjing Road, waiting to buy qingtuan on March 27, 2026, in Shanghai. Photo: VCG

  As temperatures rise across China, a wave of spring-limited delicacies — ranging from fresh wild vegetables at local markets to elaborate spring feasts and viral limited-edition snacks — has swept through cities and towns.

  These seasonal flavors and spring-themed elements have become a key driver of consumer interest and spending, forming a vibrant spring consumption economy, a Chinese expert said.

  The arrival of spring has fueled enthusiasm for seasonal vegetables on dinner tables. As the season unfolds, spring vegetables are hitting the market in batches, with more varieties and ample supply. Consumers are eager to pick up these seasonal treats, savoring the one-of-a-kind freshness that only spring can bring.

  Data from Beijing Xinfadi, the capital"s largest produce market showed that the daily supply of spring vegetables is about 800 tons, accounting for 4 percent of the total vegetable trading volume. Zhang Yuelin, general manager of the market, revealed that due to expanded planting areas and sufficient supply in producing regions this year, the wholesale price of toona sinensis has dropped by more than 85 percent year-on-year, and Zhang expected more seasonal spring delicacies to hit the market in late March, the Xinhua News Agency reported.

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