Visitors view the Ducati motorcycles at the 5th China International Consumer Products Expo (CICPE) in Haikou, capital of south China's Hainan Province, April 14, 2025. (Xinhua/Zhou Huimin)

　　BEIJING, March 30 (Xinhua) -- The sixth China International Consumer Products Expo (CICPE) is set to reaffirm the lasting appeal of the Chinese market, with robust international participation underscoring global businesses' continued confidence in the world's second-largest economy.

　　Scheduled to take place in south China's Hainan Province from April 13 to 18, this expo will see the participation of more than 3,400 brands from over 60 countries and regions, Vice Commerce Minister Sheng Qiuping said at a press conference on Monday.

　　International exhibits will account for 65 percent of the total, up 20 percentage points from last year.

　　Since its launch in 2021, the expo has become an important platform for multinationals to stay abreast of consumer trends in China's gigantic market, with over 3,800 enterprises and more than 12,000 brands from 92 countries and regions participating over the past five editions.

　　Sheng noted that the expo has become a "bridgehead" for high-level opening up, with over 230,000 domestic and overseas buyers participating across the five expos to date.

　　"It has opened a fast-track channel for high-quality consumer goods from around the world to enter the Chinese market, and injected continuous new momentum into upgrading consumption and unlocking the potential of China's vast market," he said.