The current wave of spring break consumption is extending beyond tourism itself. Growth in travel, transportation and accommodation spending is beginning to spill over into broader sectors, echoing a solid start to the economy this year and highlighting the impact of targeted policy measures, industry observers said.

　　The Central Economic Work Conference held last year emphasized the need to implement more proactive and effective macro policies, enhance their forward-looking, targeted and coordinated nature, and continue expanding domestic demand while optimizing supply, according to the Xinhua News Agency.

　　The conference also placed particular emphasis on boosting consumption as a key priority in the economic agenda for 2026.

　　Meanwhile, China"s Outline of the 15th Five-Year Plan (2026-30) for national economic and social development proposes an ambitious roadmap to build a strong domestic market and accelerate the formation of a new development pattern, with a particular focus on boosting consumption.

　　The nation"s consumption demand is undergoing a rapid structural upgrade, with a notable shift toward higher-quality and experience-driven spending, Cong Yi, a professor at the Tianjin School of Administration, told the Global Times on Thursday. "Demand for cultural, tourism, entertainment, and sports-related services is rising as a share of overall consumption."

　　At this stage, the key is to align supply with these evolving preferences by accelerating supply-side structural reforms, improving the quality and efficiency of offerings, and better meeting diversified, higher-end consumer needs, Cong said, adding that each round of effective supply typically triggers a new consumption wave.