Holiday consumption gains momentum as Chinese people embrace Qingming Festival, Spring breaks
2026-04-07 15:15 环球时报网英文版
"Demand for experience- and culture-driven consumption will be a key growth area going forward," Cong said, noting that recent policy measures since the Central Economic Work Conference and the two sessions have increasingly focused on unlocking such demand. Cong added that coordinated policies on holiday arrangements represent a recent and direct response to evolving household demand, while paid leave is helping better align consumption with available time, smoothing demand across periods and delivering clear results.
Li said institutionalized policy measures would encourage households to better plan their spending, while also providing clearer signals for businesses to make more structured investment decisions. He noted that as such policies recently expanded holiday time and become more embedded, the flow of services consumption within the economy is likely to increase, driving investment in related sectors and providing important support for this year"s economic targets.
Analysts said as millions of Chinese hit the road over Spring break and the
Qingming Festival holidays, the country"s consumption growth is set to develop, contributing to China"s overall economic development, which has got off to a good start in 2026.
Earlier this week, the latest data released by the National Bureau of Statistics (NBS) showed that China"s March manufacturing purchasing managers" index rose to 50.4, up 1.4 points from the previous month, returning to expansionary territory for the first time after January and February.
Along with growth in the non-manufacturing business activity index and the composite PMI output index, which both returned to expansion territory, the data set indicated an overall improvement in economic activity, said Huo Lihui, a chief statistician with the NBS, on Tuesday.








