"By telling deeper cultural stories, these products are climbing to the top of the global value chain. Our overseas network now spans over 100 countries and regions," said Xu.

　　In addition, a Chengdu-based company showcased cultural products inspired by 200-year-old Xinfan palm leaf weaving ICH (a traditional, hand-woven folk art from Chengdu"s Xindu district, Southwest China"s Sichuan Province), using exquisite craftsmanship to bridge traditional Chinese culture with the world at the Canton Fair, according to media reports.

　　A cultural fair

　　Beyond physical products, the Canton Fair has also become a vibrant showcase for Chinese traditional culture.

　　At each opening ceremony for the three phases of the 139th edition, robot-assisted Yingge dance performances and dragon-lion dances created lively scenes drawing foreign buyers, who stop to film and take photos.

　　During the second phase of the Canton Fair, the Daliang fish lantern of Guangdong"s Shunde made its debut as an industrialized ICH application zone. Featuring the industrial application of this traditional ICH, the exhibit highlights how classic craftsmanship meets modern design, according to a report by state broadcaster CCTV News.

　　These elegant, dynamic fish lantern lamps blend oriental charm with practical value and are highly popular among Asian hotel and homeware buyers, transforming traditional festival lanterns from street decorations into modern commercial and everyday products, the CCTV report said.

　　Beyond the much-celebrated "hard tech" innovations, such as traditional Chinese medicine light therapy devices, martial arts-inspired robots, brain-computer interface rehab devices and AI-assisted orthopedic surgery machines, which have been the new breakout products at this edition of the Canton Fair, products that embody Chinese ICHs are emerging as major crowd-pleasers.