Social media fuels Chinese yoga wear boom
2026-08-31 09:54 China Daily

Yoga enthusiasts practice at a park in Lujiang county, Hefei, Anhui province, on Aug 6. CHAO ZHIBIN/FOR CHINA DAILY
Amid the global yoga culture boom, Chinese yoga wear brands have expanded overseas and found favor with international consumers.
On TikTok, a young girl from the United States shared her thoughts on her recently discovered favorite brand CRZ YOGA — a sportswear brand from Guangzhou, Guangdong province.
In front of the camera, she tried on four sets of yoga wear. "The quality is good. The material is super light. I like the texture of the clothes. The color is what I look for. I wear CRZ YOGA to the gym every day," she said.
The video received thousands of likes and comments, and many other users also praised the Chinese brand.
Ashton and Ryan, a couple from the US, tried on yoga wear together on a video posted on TikTok. "I already went to the gym today, but I feel like going to the gym again," Ashton said. They also favor yoga wear from Halara — another Chinese brand.
Relying on a mature flexible supply chain in China, domestic yoga clothing brands have established a high cost-effectiveness advantage. With platforms such as TikTok and Instagram, they are gaining popularity among overseas consumers.
On US online shopping giant Amazon, CRZ YOGA performs well, often occupying nearly half of the top 10 spots on the women's yoga pants bestseller list, and often taking the top spot on the women's sports short skirt list. Among its products, the high-waisted nude yoga leggings priced at $26 are the best-selling product under the brand, with over 26,000 user reviews on Amazon alone. Additionally, CRZ YOGA has also expanded its men's clothing line.






