"Also, we will continue to diversify our content creator team and continue to release some guidelines to encourage users to share what they want completely freely," she said.

　　Lin Xianping, executive deputy secretary-general of China Urban Expert Think Tank Committee, and associate professor at Hangzhou City University, said: "The reason behind domestic yoga clothing brands quickly opening up overseas markets is the flexible supply chain in China. Also, scenario-based product positioning meets the real consumption needs overseas, with high cost-effectiveness forming a strong market penetration, and short-video social media model reconstructing the overseas marketing path."

　　According to data from China Sporting Goods Federation, China's export value of sports equipment reached $28.39 billion in 2024, a year-on-year increase of 6.77 percent.