To enhance visibility and trust, CRZ YOGA has established a matrix of Instagram, TikTok and YouTube accounts in social media marketing, producing content based on the characteristics of different platforms.

　　On TikTok, it collaborates with small — and medium-sized influencers to shoot "one outfit, multiple wear" lifestyle videos, and showcase the versatility of products and achieving significant results. According to data from market researcher Jungle Scout, one of the brand's $32 yoga pants sold more than 80,000 units on TikTok in a month, with a monthly revenue of $2.84 million.

　　Halara, a sportswear company based in Beijing, entered the US market in 2023. It opened several official TikTok accounts, including a main account with 700,000 followers, with content focused on dressing up and interacting with cute pets. Its popular topics have drawn more than 1 billion views.

　　Data from cross-border information platform Crosspie revealed that Halara ranked second in sales in the US sportswear category on TikTok in March 2025 and topped the charts in April.

　　The total sales of its four small stores in the US exceeded $63 million, and its flagship store Halara US has been ranked first in TikTok's sports and outdoor categories for four consecutive months. Influencers account for 58.23 percent of total sales. The independent website has received more than 13 million visits in the past three months, with 84.46 percent of the traffic coming from the US.

　　Gabby Hirata, president of Halara, said that going forward, the company will adjust the marketing style and content on social media, while increasing a new round of brand building.

　　"Our website will be optimized and adjusted based on the brand's tone and user habits.