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Chinese brands gain global popularity with innovation and cultural appeal

2026-05-11 09:29   环球时报网英文版

  Mixue, likewise, announced plans last year to source at least 4 billion yuan worth of Brazilian goods, including coffee beans and fruits, over the next three to five years while building localized supply chains.

  "China is moving up the global value chain," said Li. "In the past, its role was largely centered on processing and assembly. Today, more companies are expanding into R&D, design, distribution, branding, user data and standardized operations."

  Services are also becoming an increasingly important part of that transformation.

  The government has unveiled plans to develop more globally competitive "China Service" brands. Earlier this year, Commerce Minister Wang Wentao highlighted tourism, traditional Chinese medicine, and catering as potential areas for service export growth.

  China expects its service sector"s added value to surpass 100 trillion yuan by 2030, up from 80 trillion yuan recorded last year. In 2025, services accounted for 57.7 percent of the country"s GDP and contributed 61.4 percent of economic growth.

  Nowadays, China is increasingly exporting not just products but also brands, experiences, services, and the operational systems behind them, Li said.

  Looking ahead, experts believe that Chinese companies will become ever more deeply woven into the fabric of overseas economies -- creating jobs, forging new models of cooperation, and unlocking opportunities that stand to benefit both sides.

  

责编:徐明业

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