徐徐道来丨万亿消费浪潮下,山东凭“适老温度”跑出以旧换新新样板
2026-07-31 00:01 海报新闻
This policy was by no means formulated arbitrarily. Officials carried out field surveys across all 16 cities in Shandong. They selected subsidized product categories and rolled out benefit packages based on residents’ real demands for smart, eco-friendly and senior-oriented goods. Truly, policies are made by the people and for the people.
Only half a month after the new policy took effect, sales of these newly subsidized products exceeded 35,000 units, generating 130 million yuan in sales. These striking figures speak for themselves: policies that closely align with people’s real practical needs always gain wide public support.
All things considered, Shandong’s trade-in program is far more than a simple measure to lift consumption. It balances the upgrading of smart products, low-carbon green development, and most importantly, the quality of life of the elderly.
Adapting policies to local conditions, targeting people’s real needs, and putting public well-being first—this serves as a heartwarming and vivid example of local governance in China.

无限工作室出品
策划:王静
统筹:武玮佳
文案、出镜:徐明业
剪辑:刘博洋
拍摄:张光



