How Chinese NEVs gain ground in global markets, providing greener, smarter mobility
2026-08-31 09:07 环球时报网英文版
Behind the surge in export volume is the significant leap in vehicle production quality. In terms of product mix, the vehicles exported are primarily middle to high-end car models that have been tested in China"s highly competitive domestic market.
On July 16, XPeng held the global launch of its MONA L03 in Munich, Germany, with the model launched simultaneously in China and Europe. And, in terms of retail prices, they generally sell at higher prices overseas than in the domestic market. BYD"s ATTO 3, known as the Yuan PLUS in China, sells at around 120,000 yuan in China, while its price in Europe exceeds 300,000 yuan.
Regarding brand reputation, Chinese NEVs have become synonymous with premium quality and high-end products in the global market. As Chinese NEVs gain ground abroad, they are helping reshape the global brand value of "Made in China."
Over these years, China"s NEV expansion overseas has undergone three major shifts: from vehicle exports to the globalization of the industrial chain, and then to the globalization of the broader ecosystem.
For example, SAIC has set up localized R&D, operations and after-sales teams overseas. "We adhere to the principle of "global thinking, local action," developing tailored strategies for different markets based on local regulations, road conditions and consumer preferences," a SAIC executive said.
BYD has established an extensive presence in Brazil, covering R&D, production, sales, services and supply chains. Its operations include manufacturing of electric bus and truck chassis, as well as integrated production capabilities such as lithium iron phosphate battery material processing.




