The offerings range from watching films and dining to purchasing digital products and cars, encouraging consumers to explore a broader spectrum of spending experiences.

　　Cultural institutions, too, are broadening the ways people can experience and consume culture. The Sichuan Museum extended its holiday hours and launched a themed night tour, while Beijing's Zhongshan Park brought museums, cultural institutions and innovative brands together to create a market street featuring culture-inspired products.

　　As more new energy vehicles hit the roads during the holiday, authorities have taken measures to ensure adequate charging facilities and convenient services.

　　During last year's eight-day Mid-Autumn Festival and National Day holiday period, Chinese travelers made 888 million domestic trips and spent a combined 809 billion yuan, according to the Ministry of Culture and Tourism.

　　This year, data shows that foot traffic and revenue at 78 major shopping streets and commercial districts monitored by the Ministry of Commerce rose 3.4 percent and 5.3 percent year on year, respectively, from Oct. 1 to 3.

　　Tourists visit the historical site of the Zunyi Meeting in Zunyi City, southwest China's Guizhou Province, Oct. 2, 2026. (Photo by Luo Xinghan/Xinhua)

　　RED TOURISM, ROBOTS AND RURAL EXPERIENCES

　　As China marks the 90th anniversary of the victory of the Long March, former revolutionary base areas have drawn renewed interest from holidaymakers, with visits offering travelers a chance to learn about the country's revolutionary history and reflect on the difficult years that helped shape modern China.