As the term "China Haul" continues to flood overseas social platforms, a highly upvoted comment has gone viral: "When traveling to China, bring an empty suitcase, because you'll shop until you drop."

　　From "China Travel" check-ins hotly discussed by overseas netizens in earlier years to today's globally popular "China Haul" shopping unboxing videos, this subtle evolution of buzzwords reflects a profound shift in the underlying logic of inbound tourism: overseas visitors are no longer merely sightseers of landscapes and culture, but also experiencers, consumers and promoters of quality Chinese products. As a core hub for inbound tourism in northern China, Shandong, with Qingdao as its bridgehead, is standing at the forefront of this new consumption wave and entering a critical window for inbound tourism to leap from "traffic check-ins" to "consumption retention."