Come with empty suitcases and return fully loaded. A suitcase can hold made-in-China products as well as the world's fresh understanding of contemporary China. For Shandong, seizing the China Haul boom is not simply about increasing merchandise sales; it is about upgrading "Friendly Shandong" from a cultural tourism IP to an international consumption IP and turning inbound tourists from one-time sightseers into global promoters of quality Shandong products.

　　As more and more overseas tourists show off suitcases filled with quality Shandong products on social platforms, the mountain-and-sea cultural heritage and artisanal products of the Qilu land will cross mountains and seas and reach a wider world.