In addition, Shandong is promoting the embedding of ICH into daily life to unleash its deeper vitality. The provincial ICH protection work conference held in March this year explicitly proposed “implementing the integrated development action to further promote the integration of ICH into modern life.” Laoshan District in Qingdao adapted the Sunjia Xiazhuang dragon dance, Wulong Village dragon dance, and Laoshan Yangge into forms such as “two-person dragon dance” and “square dance” under the “two creative” cultural initiative, turning these century-old folk customs into fitness activities that residents can dance to at any time on summer-night squares. Weifang transformed the former British American Tobacco Company's industrial building complex into an ICH-themed block, gathering projects such as kites and woodblock New Year pictures, and innovating consumption scenarios such as “ICH + weddings” “ICH + performances” and “ICH + public reading”. The annual revenue of ICH-related businesses reached 20 million yuan, accounting for 70.2% of total revenue.

　　Digitalization is also opening new dimensions for this living path. Laiwu in Jinan has innovated a “ICH + cultural tourism + digital” model, launching digital products such as the documentary *Passing the Flame* and ICH shadow puppetry animations. Yantai uses 3D scanning and intelligent modeling to capture, at millimeter level, the openwork textures of Yantai paper-cutting and the handmade indentations of Penglai dough figurines. Visitors can scan a QR code to rotate and zoom in on the works on screen and see every handmade trace clearly...

　　The value of tradition ultimately depends on the people who live within it. Shandong's ICH protection has passed the stage of “recording things down” and is accelerating along the road of “putting things to use.”