Liutun Village has over six decades of pear-growing history, with many local families relying on the fruit for their livelihood. When Liu was a child, his parents often joked, “If you don't study hard, you'll end up growing pears.“ In 2012, after graduating from university, he did return to his hometown—but with a determination to start a business and help fellow villagers build a better life through pear farming.

　　His decision was well-considered. On one hand, he felt a deep gratitude to the local orchards that had nurtured him; on the other, he saw great potential in the village's pear industry. In the past, growers had to wait for outside merchants to purchase their produce, leaving them with little bargaining power and often low prices. So Liu set up his own company, buying high-quality pears from local farmers and selling them collectively at better prices.

　　After conducting market research in cities like Shanghai, Shenzhen, and Hong Kong, Liu learned that consumers prefer good-looking, sweeter, and well-packaged fruit. He began guiding local growers to select better varieties, improve quality from the planting stage, enhance packaging, and establish a grading system based on client needs. By building an integrated supply chain from farm to customer and partnering with major retailers like Hema Fresh and CR Vanguard, he added value to local pears and increased farmers' income—now doubled from previous years, with per-mu revenue exceeding RMB 10,000.

　　But Liu didn't stop there. He wondered: “Can we export pears directly?“ He took action, working with customs, completing export registrations for orchards and packaging facilities, and making his company the first fruit exporter in the county.