Tourists select creative cultural products at a gift shop in Taiyuan, north China's Shanxi Province, Oct. 13, 2024. (Xinhua/Wang Xuetao)

　　TAIYUAN, Oct. 31 (Xinhua) -- After a nine-day tour in north China's Shanxi Province, one man is determined to “bring home“ the grand pagodas and exquisite sculptures that took his breath away.

　　“I have spent more than 1,000 yuan (140 U.S. dollars), which is about a tenth of my holiday budget, on souvenirs!“ said the 30-year-old visitor surnamed Ma.

　　Shanxi is renowned for its ancient architecture and is home to over 28,000 ancient structures. Its popularity has been boosted recently by the phenomenal video game “Black Myth: Wukong,“ which is based on the Chinese classic novel “Journey to the West.“

　　“I was fascinated by the ancient architecture, and the fridge magnets were equally amazing,“ Ma said. “Each city has its unique creative cultural products. They are like miniatures of the attractions. For me, buying these keepsakes is like preserving the beauty of this trip forever.“

　　Shanxi Province launched “Following Wukong to visit Shanxi“ this summer, an activity that encourages tourists to “check in“ at the filming locations of the video game. It is due to end on Thursday.

　　Shortly after the launch, a Monkey King creative product shop opened on the business street in the heart of Taiyuan. It has since been packed with enthusiastic customers vying for products like fridge magnets, notebooks and playing cards.

　　Yang Liu, with the shop, told Xinhua that their intention of opening the shop was to take a chance and promote the culture and tourism of the province. Since September 27, their sales have reached 200,000 yuan.