乐陵出圈记丨德州“唐人街”:影视+文旅合成大流量
2025-03-01 05:56 海报新闻
这里不是得克萨斯州,也不是好莱坞,这是山东德州乐陵,有一条再现1900年旧金山风貌的“唐人街”。当电影《唐探1900》的热潮席卷全国,乐陵影视城凭借其独特的魅力成为当地文旅新地标,并带动乐陵市春节旅游综合收入超9000万元。乐陵影视城的崛起,不仅是“影视+文旅”模式的胜利,更是文旅消费升级的生动实践。
This is not Texas, nor is it Hollywood. This is Laoling, Dezhou in Shandong Province, home to a “Chinatown“ that recreates the 1900s San Francisco. As the craze for the film “Detective Chinatown 1900“ swept across the nation, Laoling Film and Television City has become a new landmark for local culture and tourism, driving the city's Spring Festival tourism revenue to over 90 million yuan. The rise of Laoling Film and Television City is not only a triumph of the “film + tourism“ model, but also a vivid example of the upgrading of cultural tourism consumption.
影视剧组的“梦中情地”:低成本与高效率的双重优势
乐陵拥有得天独厚的区位优势,距离北京仅289公里,车程仅需3小时,而全国约80%的影视公司聚集在北京,主创团队及演员们在乐陵拍戏能实现当日往返,这大大降低了剧组的拍摄成本。
乐陵影视城吸引众多影视剧组,离不开其独特的规划和服务模式。乐陵影视城营销中心徐恬睿称:“为电影《唐探1900》搭建的场景具有高度通用性,后续剧组可以直接复用,避免了重复搭建场景的高昂成本。”这种“一景多用”的设计理念,提高了场景资源的利用效率。影视城提供的“管家式协拍服务”从吃、住、行等方面为剧组提供全方位支持,进一步降低了额外支出。