Boosting Consumption Policy: Cultural Tourism Integration as a “New Engine“

　　In the process of implementing policies to boost consumption, Laoling has placed special emphasis on the integration of culture and tourism, particularly through the development of film and TV tourism, to drive consumption upgrades. Han Xiaoliang, an official of Laoling Municipal Bureau of Culture and Tourism, introduced that since its completion, Laoling Film and Television City has created over 30,000 job opportunities. In 2024, the city invited well-known domestic directors and producers to visit and conduct site inspections. To date, 72 film-related companies have registered in Laoling, and two films and two TV series have been confirmed to be shot in Laoling Film and Television City, further enhancing the city's appeal.

　　To further tap into the potential of cultural and tourism consumption, Laoling has adopted a variety of measures, including issuing government consumption vouchers and developing a vibrant night economy. In 2024, the city issued 10 million yuan worth of government consumption vouchers, covering multiple sectors such as retail, catering, home appliances, and cultural tourism. Additionally, Laoling has developed seven major night markets, including the Jujube Forest Night Market and the Bohai Food City Night Market, which have attracted a large number of residents and tourists. The night economy has become a significant engine for boosting consumption, not only bringing more visitors to the Film and Television City but also driving consumption growth in surrounding commercial areas and scenic spots.

　　“文旅兴市”战略：“客流”变“客留”打造影视文旅新高地