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乐陵出圈记丨德州“唐人街”:影视+文旅合成大流量

2025-03-01 05:56   海报新闻

  To enhance visitor engagement, the film city has invested heavily in scene reproduction and interactive experiences. As early as August 2024, the city held its first free, time-limited open event, where visitors could wander through the West Market featured in “Flourished Peony“ and “step into the Tang Dynasty“ in an instant. During this year's Spring Festival, the park introduced immersive experiences, allowing visitors to interact with over a hundred NPCs and trigger surprise plotlines. Rich performance programs, including opening welcome shows, rooftop performances, stand-up comedy, and Fire Pot (Huo Hu) intangible cultural heritage shows, offered a diversified cultural experience for tourists. As night fell, a grand drone and fireworks show pushed the visitors' experience to a climax.

  提振消费政策:文旅融合的“新引擎”

  乐陵市在落实提振消费政策的过程中,特别注重文旅融合,尤其是通过影视文旅产业的发展,推动消费升级。乐陵市文化和旅游局工作人员韩晓亮介绍称,乐陵影视城落成以来,一共提供了3万多个群演就业岗位。2024年,乐陵市邀请了国内知名导演、制片人等前来考察,截至目前,已有72家影视相关企业在乐陵注册登记,两部电影和两部电视剧已确定在乐陵影视城拍摄,进一步提升了影视城的吸引力。

  乐陵市还通过发放政府消费券、打造夜间经济等方式,进一步挖掘文旅消费潜力。2024年,乐陵市发放了1000万元的政府消费券,覆盖零售、餐饮、家电、文旅等多个领域。同时,乐陵市打造了七大夜市,如枣林夜市、渤海美食城夜市等,吸引了大量市民和游客前来打卡,夜间经济成为拉动消费的重要引擎。这些措施不仅为影视城带来了更多游客,也带动了周边商圈和景区的消费增长。

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