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Family-friendly resorts emerge as new weekend escape for Chinese parents

2025-03-22 21:04   Xinhua

  Tourists are pictured among canola flowers in Meihua Village of Xidu Town in Hengyang County, central China's Hunan Province, March 16, 2025. (Photo by Liu Xinrong/Xinhua)

  BEIJING, March 22 (Xinhua) -- As the spring is approaching, young parents living in major cities in China are flocking to the suburbs to enjoy their two-day vacations at all-inclusive hotels and resorts, representing a new trend of traveling.

  In Shenzhen, a Chinese father surnamed Li no longer worries about finding places to take his daughter on weekends since experiencing a delightful getaway with his family at a local five-star hotel two years ago.

  “The moment we opened the room door, my daughter was instantly captivated by the Snoopy welcome sign placed inside. Besides, it was incredibly fun for us to search for the hidden gift prepared by the hotel,“ Li recalled.

  He said that the Snoopy-themed buffet of the hotel not only offered seafood and steak but also hamburgers, pizza, and other foods loved by children. There were also activity areas where kids could enjoy themselves, such as painting, making snacks, and watching cartoons, which can free parents from childcare.

  The staycation within the hotel unlocked a new approach for Li to travel with his child. Just like Li, an increasingly large group of middle-income Chinese parents in first-tier cities are taking fine hotels and resorts as their go-to choice on weekends.

  According to Ctrip, China's leading online travel platform, in 2023, family travelers accounted for nearly 40 percent of users booking high-end star hotels. Additionally, the number of high-end star hotel orders from family travelers increased by 121 percent compared to the previous year.

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