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Qingming Festival, spring break boost tourism surge

2026-03-30 08:54   CHINA DAILY

  Tourists enjoy close encounters with black-tailed gulls during a boat ride off Rongcheng, Shandong province, on Saturday. LI XINJUN/FOR CHINA DAILY

  The convergence of student spring breaks in multiple Chinese cities with the upcoming Qingming Festival, or Tomb Sweeping Day, has created an extended travel period from Wednesday to April 6, forming a key new growth opportunity for the tourism market, according to travel agencies.

  Industry data showed that the six-day window is driving two distinct travel peaks and fueling a significant surge in domestic and outbound travel. This alignment has effectively bridged the gap between the Spring Festival and May Day holidays.

  According to the latest booking figures from online travel agency Tuniu, the extended break will give rise to two distinct travel peaks. The first will occur on Wednesday and Thursday, driven primarily by families taking advantage of spring break, while the second peak will fall on Saturday, the first day of Qingming Festival, as vacationers head out for spring outings and flower viewing.

  More than 70 percent of travelers planning trips in early April have chosen to set out between Wednesday and Friday, taking advantage of the staggered schedule to avoid congestion, Tuniu data showed. Nearly 65 percent of these travelers have opted for trips lasting three to five days, striking a balance between travel depth and the demands of work and school.

  The spring break has unleashed a surge in family travel, with destinations such as Shanghai, Beijing, Guangzhou in Guangdong province, Sanya in Hainan province, Xi"an in Shaanxi province and Nanjing in Jiangsu province emerging as top choices.

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