Then, once again, she spotted not one, but two snow leopards on her pasture. She believed they were Drolma and her son.

　　"Even a snow leopard fights with all its might to feed its family. I can do it too," she said, drawing immense courage from the encounter.

　　The snow leopard became both her spiritual totem and creative muse. She began weaving yak-hair snow leopard artworks for hanging on walls, which became a hit both online and offline.

　　She also applied her father's Tibetan medical knowledge to dyeing, using herbal dyes to create threads in the colors of "wind, water, black tents and deer." She even embeds herbs into her crafts, creating herbal sachets.

　　After shifting her focus to platforms like Rednote and Douyin for livestreaming e-commerce, she saw her business boom again. To stay competitive, she forces herself to launch new products weekly, and has expanded her range to over 300 varieties, including snow leopard brooches, lamb bag charms and wallets.

　　In 2024, she founded a cultural art product and trade company called Guba, meaning "a strand of cord" in Tibetan. She employs local women, providing them with raw materials and buying back finished products. To date, she has helped 28 households increase their income, with women earning an extra 2,000 to 4,000 yuan per month without neglecting their family duties.

　　GOVERNMENT SUPPORT

　　Wangde Norbu, deputy director of the prefecture's bureau of culture, sports and tourism, noted that Yushu is empowering rural revitalization via intangible cultural heritage. By setting up booths at festivals like horse racing events and soccer matches, and organizing the inheritors to attend national fairs and expos, the government is helping broaden the reach of these crafts.