乐陵巨幕影城（德百店）经理李霞正忙得脚不沾地。她身后的电子屏上，电影《哪吒2》排片表密密麻麻，从早9点到晚10点，每隔30分钟就有一场。“我们影院一共有5个厅，789个座位，往常即便是黄金档时间段观影人数也不过百十人，而在今年春节档期，基本每天都场场爆满，甚至早上9点钟都有游客早早赶来观影。”李霞还表示，春节档期的观影群体结构呈现出显著变化。与以往以情侣双人观影为主的模式不同，如今影院迎来了更加多元化的观众群体：既有父母带着两三个孩子举家观影的，也有朋友结伴而行的组合。这种变化使得影院人气高涨，单日最高观影人次突破了4000次大关，仅今年春节档《哪吒2》的票房便占到2024年其全年票房的一半之多。

　　At Laoling’s IMAX Cinema (Debai Branch), manager Li Xia is busier than ever. Behind her, the electronic screen displays a packed schedule for “Nezha 2”, with screenings every 30 minutes from 9 a.m. to 10 p.m. “Our cinema has five halls with 789 seats. Normally, even during peak times, we only see around 100 viewers. But during this year’s Spring Festival, every screening was sold out, with audiences arriving as early as 9 a.m..” Li explained. She also noted a significant shift in the audience demographic. Unlike the usual pattern of couples dominating viewership, the cinema now attracts more diverse groups, including families with multiple children and friends attending together. This change has driven a surge in attendance, with daily viewership peaking at over 4,000. Notably, “Nezha 2” alone accounted for half of the cinema’s 2024 box office revenue during the Spring Festival period.

　　“风火轮”提速器——“爆款+服务”的双轮驱动

　　“Wind-Fire Wheels” as Accelerator: Dual-Driven by Blockbusters and Services