The integration of film and tourism has enhanced the service system. Han Xiaoliang from the Culture and Tourism Bureau of Laoling City said that the city has implemented a preferential interconnection mechanism between movie tickets and scenic spot tickets, offering combined packages such as “movie-watching + attractions.” A full-chain service system covering “eating, accommodation, transportation, sightseeing, shopping, and entertainment” has been established, increasing the rate of secondary consumption among tourists. Zhou Qingju, Deputy General Manager of Laoling Debai Plaza, said that since the release of “Ne Zha 2,” the plaza’s foot traffic has increased by over 30% compared to usual. During the Spring Festival, the daily foot traffic reached up to 100,000 people.This has also driven up the overall turnover of the plaza, with the catering industry’s performance growing by over 20%. Customers dining on-site after watching movies have also boosted consumption.

　　影旅“乾坤圈”——内外氛围组合拳促消费

　　The “Universal Ring” of Film Tourism: A Dual Strategy to Boost Consumption

　　在当今提振消费的大背景下，如何通过创新手段激发市场活力成为了各地探索的重点。乐陵巨幕影城的案例或许能带来一些启发：通过影院内部氛围打造和外部消费环境的优化，实现了春节期间票房的显著增长。

　　In the current climate of stimulating consumption, exploring innovative methods to invigorate the market has become a key focus for many regions. The case of Laoling IMAX Cinema offers some inspiration: through a combination of enhancing the cinema’s internal ambiance and optimizing the external consumer environment, the cinema achieved a significant increase in box office revenue during the Spring Festival.