乐陵出圈记②丨光影经济:“哪吒效应”下的县域票房黑马
2025-03-02 06:36 海报新闻
影院集中火力打爆款!李霞表示,影院将近88%的超高场次押宝《哪吒2》,上演了一场精准的票房狙击战;在硬件升级方面,影院斥资全面更新放映设备,让观众在观影过程中享受极致舒适;工作人员开启“白+黑”工作模式,从清晨到深夜,全员在岗值守;同时推出“观影+周边”套餐,打造沉浸式观影体验,处处彰显匠心。
The local cinemas have focused their efforts on blockbuster films. Li Xia said that their cinema allocated nearly 88% of its screening slots to “Ne Zha 2,” achieving remarkable box-office success. In terms of hardware upgrades, the cinema invested in a comprehensive overhaul of its projection equipment to provide viewers with an extremely comfortable movie-watching experience. Staff members adopted a round-the-clock work mode, with everyone on duty from early morning to late night. The cinema also launched a “movie-watching + merchandise” package to create an immersive viewing experience, demonstrating meticulous attention to detail.
影旅融合健全服务体系!乐陵市文化和旅游局韩晓亮表示,乐陵市实行观影票与景区门票优惠互通机制,推出“观影+景点”联票等复合型消费套餐,并建立了“吃住行游购娱”全链条服务体系,提升了游客的二次消费转化率。乐陵德百广场副总经理周庆菊称,电影《哪吒2》上映以来,乐陵德百广场客流量比平时增长了30%以上,春节期间日客流量最多达到了10万人次,这也带动了整个商场的营业额增长,其中餐饮行业业绩增长达到20%以上,顾客观影后就地用餐,对百货消费起到了转化带动作用。