近期，《哪吒之魔童闹海》（简称《哪吒2》）席卷全球，从纽约到东京，从雅典到悉尼，观众们为这个东方IP疯狂打call，电影也荣登全球动画票房榜第1名。有趣的是，在这场全球狂欢中，一个中国小县城“杀出重围”：山东德州乐陵，这座以金丝小枣闻名的农业县竟曾冲进过全国影院分账票房前5。该成绩打破了外界对中国县城消费力不强的刻板印象，这匹“票房黑马”背后，藏着怎样的逆袭密码？

　　Recently, the film “Ne Zha2” has taken the global box office by storm, topping the charts as the highest-grossing animated film worldwide. From New York to Tokyo, Athens to Sydney, audiences have passionately embraced this Eastern IP. Notably, amidst this global phenomenon, a small Chinese county has emerged as a surprise contender: Laoling, Dezhou, Shandong. Known for its golden-thread dates, this agricultural county surprisingly ranked among the top 5 in China’s box office revenue share. This achievement challenges the stereotype of limited consumer power in Chinese counties, raising questions about the secrets behind this “dark horse” success.

　　打破次元壁——当县城影院遇上顶流IP

　　Breaking the Dimension Barrier: When County Cinemas Meet Blockbuster IPs